Oh, I’m so excited I could dance! I mean, really BOOGIE! In fact I am dancing, right now at my computer… it makes it hard to type, but there’s autocorrect so you wouldn’t even know it!

(but now Things… maybe you won’t judge me if you notice any typos, right?)

So here’s the thing I’m boogieing about: We’ve been working on this for Third a while, and finally we’re ready to launch our very own Station Wine Club.

Or… Wine ClubS, since we are offering 3 different options. We’ve outlined them below, and we could not be more excited about THE FUTURE OF WINE CLUBS AT THE STATION! 

As we are in the thick of this thing called the Holidaze (not a typo btw, that was deliberate), consider gifting a Wine Club subscription to that wine lover in your life who is oh-so-difficult to shop for. Or gift it to yourself. You deserve it.

Details on the three clubs are outlined below. To sign up, you can call us (805.706.0711) or email us… OR come in and see us (we love seeing you) and we’ll get you all signed up.

***More fine print: Wines will be ready for pick-up on the 4th of each month, and credit cards will be charged at that time as well. So… Our first wine club will be ready on January 4th! How great! Pick-up parties and other wine-club perks are in the works as well.

The Third Thursday in November… it’s GAMAYZING!!


So I went and sent out a big ol’ events newsletter to all of you about 10 days ago… and wouldn’t you know it I forgot to include the one event that I am MOST EXCITED ABOUT over any other event.

People, I love Gamay. Love. It is one of my very favorite red wine grapes. Sometimes I think if I had my way I would have a wine shop stacked high with Champagne, Riesling, and Gamay and nothing else (okay, maybe Cab Franc too)… and when someone came in for something else, I would say, “Pinot Noir? What’s that? OH No no no… but here’s some Gamay… ”

Clearly, I should never get my way all the time. Oh but… TOMORROW NIGHT, I WILL HAVE MY WAY. We will be pouring Gamay. Lots of it. Because….

Tomorrow is Nouveau day! For those new to the tradition, it’s the day when the French celebrate the first taste of the new vintage. For us, here at The Station… We are celebrating Gamay. Specifically Gamay from Beaujolais. Yes, we will have 2015 Beaujolais Nouveau here… But we will also be pouring Gamay Pet-Nat from Beaujolais, and four different “Cru” Beaujolais wines from some of the finest producers in the region.  And MAGNUMS of Cru Beaujolais. Because that’s what I want everyone to take home for Thanksgiving dinner. And here’s the spot where I would normally launch in to some big lecture on how Beaujolais is producing serious wines, how Nouveau gives them a bad rep, and how these Cru wines rival Burgundy for quality, but certainly not price. But I think I’ll save it. If you want to hear that soapbox speech, you can ask me about it tomorrow night with a glass of GAMAY in hand.

For now, let’s keep it light and fun.
C’est la Fête du Beaujolais!
November 19.
$25 to get your Gamay on, Big time. 

Oh and The Grilled Cheese Incident will be here to serve up some crusty, crispy, warm and gooey cheesy sandwiches, and we’ll all be jovial and a Gamayzing time will be had by one and all. See what I did there? #gamayzing

See you soon.

A Few of Our Favorite Things…



So we’ve been open for a few weeks now… Just long enough to create personal penchants for some special items on our shelves. I interviewed all of our Station staff here to come up with a list of our highlights for y’all. Of course, some of us (no naming names here…) couldn’t choose JUST ONE


JENNA’S PICK: The JOCO Coffee Cups, $24.

joco coffee cups

We’ll start this out with my personal favorite. I fell in love with these cups the first time I saw them, and they’ve lived up to my initial impressions. I have since bought one for every coffee drinking member of my family. It’s the perfect size for your morning Cappuccino.  They make a great thank-you gift, along with a pound of Stumptown Coffee (which we Station also carry…).


LAUREN’S PICK: Podere Fiorini Becco Rosso Lambrusco “Becco Rosso”, $15


“It’s classic beauty meets the party child; it’s Audrey Hepburn meets Blondie. The blackberry tingles your nose and the tannins have you begging for more! She loves to be heard and commands the spotlight on her own but can share the stage with a hearty pasta dish or home-made icecream and cobbler. I love her. I already bought the ring.”


MEAGAN’S PICK: Apolis Global/Local Partnership Market Bag, $60


“My favorite item is the Apolis San Luis Obispo bag. The bag itself is gorgeous, I especially love the leather handle, plus proceeds from the bag support sustainable employment for women in Bangladesh, so it’s something I am proud to tote around town. I look forward to filling it with fresh flowers and other goodies from the local farmer’s market, or taking it with me to the beach.”

MICHAEL’S PICK: 2014 Avinyó Petillant Blanc, $14.


“When Jenna asked us to contribute to this post, I was terrified. Not only was my writing possibly being judged but my taste in wine was on the line as well! I spent entirely too long obsessing over a “sophisticated selection” only to realize that the only genuine choice is my most purchased bottle. And my most purchased bottle happens to be fruit forward, floral “wine soda” that at 10.5% alcohol is entirely too easy to drink. If I’m ever not at work when I should be, at the beach and with this bottle (or two) is probably where you’ll find me. “

KIMBERLY’S PICK: 2013 Stirm Riesling, “Kick-On Ranch”, $24.

Screen Shot 2015-08-12 at 3.28.59 PM

“I first tasted this wine at a dinner party with some German winemakers who were all skeptical of a Riesling coming out of Santa Barbara (as was I).. Verdict- Complex nose, zesty palate, happy ending.. An American riesling that even the Germans love to drink.”

JENNA’S SECOND PICK: Domaine Sulauze “Cochon” Rouge, $17.

Screen Shot 2015-08-12 at 3.53.30 PM

And of course it was me who couldn’t choose just one. I have a motto here at The Station: Nobody leaves without a bottle of the Cochon. I’m not always successful in this endeavor, but I would say I have sold more of this wine than anything else in the shop. Quite simply, it is hands down my favorite bottle in the shop, and I can’t imagine anyone not liking it. So aromatic, so fun and easily quaffable, it’s a blend of “the whole hog”, or every grape the Sulauze property grows on their Biodynamic farm: Cinsault, Grenache, Mourvedre, Vermentino, and a few others as well.

So there you have it, a “Top 5” staff picks, if you will. Well, it would have been a Top 5, but then I went and messed it up and made it a Top 6.

Do you have a favorite yet?

The Station

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